Engagement Report
The Engagement Report measures the effectiveness of your campaigns and surveys — delivery rates, open rates, survey completion, NPS scores, and user response trends over time. Use it to evaluate and optimise your communication strategy.
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What It Shows
The Engagement Report combines two data streams into one view:
- Campaign performance — how well your email, SMS, WhatsApp, and push campaigns reached and engaged recipients.
- Survey performance — how many users completed surveys, what scores they gave, and how responses trended over time.
Filters
| Filter | Description |
|---|---|
| Date Range | The period for campaign send dates and survey response submission dates |
| Campaign Name | Focus the campaign metrics on one or more specific campaigns |
| Survey Name | Focus the survey metrics on a specific survey |
Campaign Metrics
| Metric | Description |
|---|---|
| Sent | Total messages dispatched to the delivery channel |
| Delivered | Messages confirmed received by the recipient's inbox or device (where delivery receipts are available) |
| Failed | Messages that could not be delivered — see Delivery Log for per-recipient error details |
| Open Rate | Percentage of delivered email messages that were opened by the recipient (email campaigns only) |
| Click-Through Rate | Percentage of opened emails where the recipient clicked at least one tracked link (email campaigns with link tracking enabled) |
Open rate and click-through rate are only available for email campaigns. SMS, WhatsApp, and push campaigns report sent/delivered/failed only — channel limitations prevent read-receipt data from being collected.
Survey Metrics
| Metric | Description |
|---|---|
| Responses Count | Total survey submissions received in the period |
| Completion Rate | Percentage of users who started the survey and reached the final question |
| Average Rating | Mean score across all rating (1–5 star) question responses |
| NPS Score | Calculated Net Promoter Score — % Promoters (9–10) minus % Detractors (0–6) across all nps question responses |
| Response Breakdown | Per-question answer distribution — counts and percentages for each answer option |
Charts
- Campaign Delivery Funnel — Stacked bar or funnel chart showing the sent → delivered → opened → clicked progression per campaign. Quickly spot which campaigns had delivery issues.
- Survey Response Trend — Line chart showing daily survey response submissions over the selected period. Identify when a survey received the most engagement (often immediately after a campaign send).
public/assets/img/docs/report-engagement/campaign-funnel.png
public/assets/img/docs/report-engagement/survey-trend.png
Compare your campaign Open Rate against the survey Response Count trend. If the survey was linked in an email campaign, the response spike should closely follow the email send date — a mismatch may indicate users are completing the survey through the portal rather than the campaign link.
Required Permissions
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